How Fashion Retailers Can Cut Down Returns with a Plug and Play Solution
Returns are a major headache for fashion retailers. They erode profits, damage brand reputation, and create environmental issues. Most of the returned items end up in landfills, adding to the global waste problem.
Online shopping has made returns even more prevalent. For example, a shopper might order five pairs of jeans online and send back four. This is not uncommon. A Shopify report found that almost 30% of all online purchases are returned, compared to 8.9% in physical stores.
Besides, adopting new technology is not easy for large companies. It involves costs and time from employees and managers.
What if there was a way to reduce returns with a plug and play solution?
Imagine shoppers start coming to the store to try on complete looks and buying the ones that they love. This would not only lower returns but also reveal their true preferences and style.
Imagine not having to spend money or resources on such a solution and not having to deal with complex integrations. This is what 7Looks offers to retailers and brands.
The 7Looks Platform
7Looks is a platform that helps fashion shoppers buy complete looks that they keep. It also gives retailers access to new data. Retailers can learn about their customers’ body measurements, product interactions, abandoned carts, and wardrobe compositions based on their location.
This data can help retailers optimize their distribution and production. Retailers can recommend items to update their customers’ existing looks. They can also make personalized offers to their customers when they are in the store and ready to shop.
7Looks not only reduces returns but also boosts the average order value of in-store transactions. It encourages and rewards shoppers for buying complete looks in the store after trying them on. It teaches them to think in looks and gives them a fun and engaging shopping experience that suits their lifestyle.
For example, a customer who used to buy five pairs of jeans online and return four, now buys a complete look that includes a pair of jeans, a shirt, and a jacket, and keeps all items because they match. This lowers the return rate and increases the average order value.
By using such solutions, retailers can not only enhance their performance but also support a more sustainable future. The fashion industry is one of the main sources of global carbon emissions, so reducing returns and waste can make a big difference for our planet.
With the help of AI and innovative platforms like 7Looks, we can make the fashion industry more sustainable and customer-oriented. The future of fashion retail is smart, sustainable, and customer-centric.